Angi, Houzz and Thumbtack Profiles for Contractors

Angi, Houzz and Thumbtack are three of the biggest lead-generation sites for contractors and other home service pros, and on all three the base business profile costs nothing to create. The real decision with Angi, Houzz and Thumbtack isn’t whether to have a profile, it’s how many paid connections to buy each month, because a free listing on each one still becomes a permanent, public record of your business that a local SEO citation builder treats exactly like any other directory. Angi and Houzz both carry a Domain Rating of 91 in our own citation catalog, among the highest of any directory we track, so even before a single lead arrives, the free profile is worth having for the citation value alone.

This guide covers what’s genuinely free on each platform, where the paid tier starts, how to set up a profile that matches the rest of your listings, and how reviews work on each one.

Angi, Houzz and Thumbtack profiles compared

Platform	Free to create a profile	What costs money	Domain Rating in our catalog
Angi	Yes	Paid lead delivery and advertising placement once you want homeowner requests routed to you	91
Houzz	Yes, the directory listing	Houzz Pro, a separate subscription for estimating, invoicing, scheduling and a client CRM	91
Thumbtack	Yes	You pay only when you connect with or respond to a specific customer request, not to keep the profile live	not yet rated in our catalog*

*Not every directory in our index carries a public Domain Rating yet. See high-authority citation sites for the full list of directories rated DR 70 or higher.

None of the three charges for the base profile. What differs is where the meter starts: Angi and Houzz both sell access to homeowner demand (paid placement, or the separate Houzz Pro platform), while Thumbtack charges per contact rather than for visibility. Lead-gen pricing changes more often than a directory listing does, so confirm current terms directly on each site before you commit to a paid tier; treat anything you read elsewhere, including here, as a starting point, not a quote.

Setting up your Angi profile

Angi runs pro sign-up through a dedicated professional sign-up page, separate from the homeowner-facing site, which currently advertises itself as connecting pros to “over 1.5M opportunities” a month across its homeowner network. A free listing there follows roughly this shape:

1. Start at Angi’s professional sign-up flow and choose your service category (or categories) and the geographic area you actually want to work in, not just your home city.
2. Enter your business name, address and phone number exactly as they appear on your website and Google Business Profile. This becomes the version of your NAP that Angi displays publicly.
3. Complete any verification Angi asks for, which can include license or insurance details depending on your trade and state.
4. Add photos of completed work and a description of your services; a thin profile converts fewer of the homeowners who do see it.
5. Decide separately whether to opt into paid lead delivery. Angi does not require a paid plan for the base profile to exist and be found.

Setting up your Houzz profile

Houzz’s professional directory separates the free listing from Houzz Pro, its paid all-in-one platform for construction and design businesses (project visualization, financial tools, scheduling and a client CRM). To get the free listing live:

1. Create a Houzz account and add your business as a professional/pro listing, choosing the categories that match your actual trade.
2. Upload photos of completed projects; Houzz is a visually driven directory, and a profile without project photos reads as unfinished to anyone browsing it.
3. Enter your business name, address, phone number and website to match your other citations exactly, down to abbreviations like “St.” versus “Street.”
4. Reply to homeowner messages through the free profile inbox. Only add Houzz Pro separately if you want the estimating, invoicing and project-management tools; it is not a prerequisite for the listing itself.

Setting up your Thumbtack profile

Thumbtack’s pro sign-up is closer to a marketplace than a directory: you build a free profile, then pay when you connect with a specific customer rather than for keeping the listing visible.

1. Create a free profile at Thumbtack with your services, service area, pricing guidance and photos of past work.
2. Add your business name, phone number and, if you operate from a fixed location, your address, matching your other listings.
3. Set your preferences for the kinds of jobs and budgets you want to be matched against, since Thumbtack routes requests based on fit, not just proximity.
4. Respond promptly. On a per-contact model, a profile that never answers quickly loses ranking within the matching system regardless of how complete it looks.

These profiles double as citations, so keep the NAP identical

Every one of these three, once your profile is public, is functionally a local citation: a public page carrying your business name, address (or service area) and phone number. That’s exactly what what is NAP means, and it’s why a mismatched suite number on Thumbtack or an old phone number still showing on Angi doesn’t just look sloppy, it works against the very Google and AI-answer visibility a contractor is trying to build. If you’ve ever changed your business name, address or phone number, treat these three the same way you’d treat any other directory: update them, don’t leave the old version live somewhere a data aggregator or another directory can copy it downstream. See what are data aggregators for how one stale listing on a lead-gen site ends up echoed across smaller directories you never signed up for.

Keeping one canonical version of your name, address and phone number, and checking it against what’s actually published, is the same discipline behind a NAP master data record. Run your business through the free NAP checker after setting up all three profiles; in our own anonymous benchmark of the tool, 39% of scanned businesses had at least one NAP mismatch somewhere online, and phone number mismatches were the single most common type at 23%.

Reviews on each platform

Angi, Houzz and Thumbtack each run their own review system, and none of the three shares reviews with Google or with each other. A five-star reputation on Angi does nothing for your Houzz profile, and vice versa. Practically, that means:

• Ask for a review on the same platform the job came from, right after the work is done and the customer is satisfied, using a direct link rather than a general “please review us” request.
• Respond to every review you can, good and bad; see how to respond to negative reviews and how to respond to positive reviews for scripts that work regardless of which platform hosts the review.
• Don’t neglect a platform just because it sent fewer leads. A thin or old review history is one of the fastest ways a homeowner skips a profile entirely, even if the underlying business is excellent.

For a broader view of where reviews matter beyond Google, see best review sites for business.

Roofers and other contractor trades

Angi and Houzz both skew toward renovation, remodeling and design-adjacent trades, which makes them a natural fit for roofers and general contractors, alongside the wider home services category. Beyond these three lead-gen platforms, contractors also have a deep bench of dedicated citation sites; see the full contractors directory list for the rest of the catalog, and our contractor citation building service if you’d rather have the whole set built and monitored than manage each platform individually.

Setup checklist before you go live on all three

• Decide on one canonical version of your business name, address and phone number before creating any profile.
• Create the free profile on each platform you plan to use; none require payment to exist.
• Match your NAP exactly across all three, including abbreviations and suite numbers.
• Add real project photos to Angi and Houzz; both are visually driven and penalize thin profiles.
• Set your service area and categories deliberately on each, rather than accepting defaults.
• Decide separately, per platform, whether the paid tier (Angi leads, Houzz Pro, Thumbtack contacts) is worth it for your trade before committing.
• Run a free NAP check after setup to confirm nothing drifted from your other listings.