Local citation
Any online mention of a business’s name, address and phone number (NAP) on a directory, listing site or social platform.
A local citation is an online reference to your business’s core contact details. Citations can be “structured” (a formal directory listing with NAP fields) or “unstructured” (a NAP mention inside an article or blog post).
Search engines use citations as a trust signal: the more consistently your NAP appears across reputable sources, the more confident they are that your business is real and correctly located.
Where this applies
The ranked citation sites for the markets and industries this term shows up in.
See it in action
Citation Builder ranks the citation sites that put local citation to work for your business, and builds your optimized citations.
Start free