Citation Building for Agencies

Who this page is for

This is built for local SEO agencies, digital marketing agencies and freelance consultants who run citation work for more than one client and do not want to submit each client to a different vendor, or by hand, on a spreadsheet of logins. It is also a fit for franchise consultants and multi-location brand managers running citations for several units under one roof; see the franchise SEO playbook for the per-location discipline that scales this cleanly. If you manage one client's own business, the citation building service page is the simpler place to start.

How an agency runs it: one account, every client's own locations

Every client is added to the account as its own business location, with its own name, address, phone, country and industry, so directory submissions never mix one client's data with another's. A client's citations are built against the directories ranked for that client's market: our catalog covers 1,100+ directories across 50+ countries and 50+ industries, and the set an agency builds for a Chicago HVAC company is not the set it builds for a London law firm.

The two tiers built for this are Pro and Agency. Neither figure below is hand-typed: it reads straight from the same plan table that prices the account, so it never drifts out of sync with what checkout actually charges.

An agency with more client locations than a tier's cap adds them individually through an extra-location add-on, priced at the Pro plan's per-location rate, rather than being forced to jump a whole tier for one extra client. Every current number, the free trial and annual billing are all on the pricing page.

Underneath both tiers, what an agency account actually runs for each client location is:

• Proof of every live listing. Each citation that goes live is recorded with its public URL and a screenshot of that page, so an agency can show a client the listing exists rather than asserting it. That is the entire evidentiary basis for a citation building line item in a monthly report.
• NAP consistency audits. Each client location is checked for name, address and phone agreement across its live listings, catching drift before a client notices their phone number is wrong on a directory they never look at.
• A multi-location dashboard. Every client location's status (built, pending, live, needs attention) sits in one view instead of one login per client per directory.
• White-glove onboarding and dedicated support. Included on the Agency tier for agencies standing up a book of client locations at once rather than adding them one at a time.

Is it white label? Here is exactly where the label stops

"White label" gets used loosely in this market, so here is what it means on this page and what it does not, without the vague parts:

• What is white label: every listing is built under your client's business name, address and phone. The directory sees your client, never Citation Builder. The live URL and the screenshot proof are yours to drop into your own client reports under your own agency's letterhead, with no attribution required back to us.
• What is not white label: there is no reseller program with resale pricing, and no client-branded portal you can put your own logo and domain on. If an agency does choose to give a client direct dashboard access, that dashboard shows the Citation Builder name, not the agency's. Clients are not expected to log in at all; the deliverable is the listings and the proof, not the software.
• The margin is yours to set, in words rather than a number here. An agency's cost is one subscription covering however many client locations it needs; what it charges each client on top, whether bundled into a retainer or billed as its own line item, is entirely the agency's call. See our white label local SEO guide for how agencies typically price and position this alongside the parts of local SEO that are not safe to resell as-is, and pricing for every current amount.

What we do not do

Being precise about the edges of the product protects an agency's own credibility with its clients, so:

• We do not post to Google or Apple. Google Business Profile and Apple Business Connect are shown as recommended citations the business (or the agency, on the client's behalf) manages directly through Google's and Apple's own tools. We never publish, sync or submit to either on your behalf.
• We do not generate or manage reviews. No review requests, no review widgets, no review monitoring, and never a purchased or fabricated review under any circumstance.
• We do not track rankings. There is no keyword position tracker in the product. Citation building and NAP consistency are inputs to local ranking, not a rank-tracking service in themselves.

Directories we do build, including Bing Places, Facebook and Foursquare (built through Foursquare's own official API rather than a scraped or guessed submission), are covered on the citation building service page and the citation management service page for the ongoing half of the work: re-verification, rebuilds and drift correction once a client's set is live.

How onboarding a client works

1. Add the client as a location. Business name, address, phone, website, country and industry: the same inputs that decide the ranked directory set.
2. Run the pre-build audit. Existing listings, including ones under a client's previous name or an old phone number, are found and flagged before anything new is submitted, so the account claims or corrects them instead of duplicating them.
3. Build the ranked set. Directories are submitted using the client's canonical NAP, each one recorded live with a URL and a screenshot the moment it publishes.
4. Hand the proof to the client, your way. Drop the live URLs and screenshots into whatever reporting format the agency already uses; nothing about the deliverable requires the client to ever see Citation Builder.
5. Leave monitoring running. NAP audits and re-verification continue on the account so a client's listings do not quietly drift between report cycles.

For a client whose listings are scattered under an old name, a moved address or a changed phone number before an agency even starts, run the free NAP checker first to see the scope of what needs fixing.

Running this across many locations at once

Agencies rarely handle one location per client. The multi- location citation building guide covers the data-architecture side, store IDs, bulk submission and dedup at scale, and the franchise SEO playbook covers the per-unit discipline (one entity per physical location, a written naming convention, a stable store ID) that keeps a hundred client locations from turning into a duplicate-listing cleanup project. Both apply whether the hundred locations belong to one franchise brand or to forty separate agency clients. The broader context for any of this sits in our local SEO hub.