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Free Google Review Link Generator

Turn your Google Place ID, a review link, a g.page/r/ short link, or a Maps URL into a direct Google review link, a scannable QR code and three ready-to-send templates. It runs entirely in your browser: nothing you paste is sent to a server, logged or stored, and there is no signup.

How to get your Google review link (4 ways)

A Google review link is only useful if it points at the right listing, so pick whichever of these four starting points you actually have to hand.

From the Google Maps link of the business (no access needed). Open the business on Google Maps, click its name so its panel opens, and copy the full address from your browser's address bar. That link carries the place's map ID, which this tool converts into the Place ID and the direct review link, in your browser. This is the quickest route for an agency or consultant who does not manage the profile yet.
From your Google Business Profile (no Place ID needed). Open your profile, select Read reviews, then Get more reviews, and select Copy. Google generates the link (usually a g.page/r/<code>/review short link) and, on desktop, a QR code, already pointed at your exact listing. Paste that link into the box above and this tool will normalize it, build the matching read-reviews link when one is available, and add the templates and a downloadable QR code.
Build it from your Place ID. Every Google Business Profile has a Place ID, and the direct-review URL is always https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID. Paste the ID alone (it is usually 27 characters and starts with ChIJ) or the full URL into the box above.
Look the Place ID up if you only have a business name and address. Google's official Place ID Finder searches by name and address and returns the ID for you to copy, which you can then paste above.

A short maps.app.goo.gl share link (what the Share button on a phone gives you) only reveals the place once it is opened: open it, let Google Maps load the business, then copy the full address from the address bar. Search-result and area links do not point at a single business, so open the business itself.

Why is my Google review link not working?

Work out which of two failures you have, because the fixes have nothing in common: either the link does not open the review form, or the form opens and the review never appears on the profile. Google's own page on creating a review link or QR code has no troubleshooting section, so the first list below mixes what Google states with checks of our own, and says which is which.

The link does not open the right form.

You copied a page that is not one business. A search result, an area view or an unopened maps.app.goo.gl share link points at no single place. Open the business itself on Google Maps and copy the full address, as described above. (Our check, not Google's.)
The link belongs to a duplicate or old listing. A stale listing still opens a form, just not the one you meant. Open the link on a phone and read the business name and address on the form before anything is printed. (Our check.)
The QR code came from a phone. Google says review QR codes can only be generated on a computer browser, not on mobile devices. If you are on a phone, switch to a computer browser, or build the code from your link with our Google review QR code generator.
The customer is not signed in. Google's help for writing a Maps review begins with "On your computer, sign in to Google Maps" and says "You're unable to add an anonymous review." It does not describe the sign-in screen on a phone. Our inference, not Google's: a customer with no signed-in Google account may meet a sign-in step and take it for a dead link.

The form opens, but the review does not show. Google's page on missing or delayed reviews gives these causes: a policy check that can take a few days; reviews removed for policy violations, which are not restored; user-created content temporarily disabled for certain Business Profiles or business categories; reviews removed after a profile is reinstated; customers on older phones or software, where Google recommends updating the Maps app; and, for profiles primarily categorized as educational institutions for students aged 6 to 18, reviews disabled. Google gives no timing beyond "a few days", so we do not either. Our take: test the link yourself on a phone, signed in with an account that is not the owner's, before you decide the link is the problem, because the two checks above (right listing, a customer who can sign in) cost a minute and rule out the common causes.

Can I get a Google review link without a Business Profile?

Not by Google's documented route, which starts inside a profile: Read reviews, then Get more reviews, then Copy. There are two honest cases without one.

The business is already on Google Maps. Open it, copy the full address from the browser's address bar and paste it into the tool above. It works the place ID out in your browser and builds the link. The address format it builds (placeid=) is not documented on the Place ID page we read from Google, so open the result on a phone and check the name before you print anything. To see the Place ID and the CID themselves, use the Google Place ID finder. This is how an agency can prepare a link before it manages the profile.
The business is not on Google at all. Then there is nothing to link to. Adding one means creating a profile, and Google's eligibility guidelines require in-person contact with customers during stated hours; they list brands, organizations, artists and other online-only businesses as not eligible. Our step-by-step guide to creating a Google Business Profile covers the search-first routine.

Where to use your review link

The link and QR code are the same underlying request either way, so match the channel to the moment a customer is most likely to act.

Channels for sending a Google review link, when to send it, and why it works
Channel	When to send	Why it works
Follow-up email	A few hours to a day after the visit or job finishes	The experience is still fresh, and the reader is already at a keyboard, not driving or mid-task.
SMS / text	Right after checkout, delivery, or an appointment	Text messages get opened in minutes, and a phone that just processed payment already has your number.
Printed receipt or card	Handed over at the point of sale	No typing required if it carries the QR code; a phone camera does the work.
Countertop or table QR code	Standing, always visible	Catches customers who would never open a follow-up email but will scan on the way out.
Thank-you / confirmation page	Right after an online booking or order completes	The customer already trusts you enough to hand over payment details; the ask costs one more click.

Google's rules for asking for reviews

Asking customers for reviews is explicitly allowed, and Google gives you the copyable link this tool works with for exactly that reason. The line is around how you ask. Per Google's own guidance on requesting reviews and its Maps user-contributed content policy:

No incentives. Offering payment, discounts, or free goods or services in exchange for a review, a specific rating, or the removal of a negative one is treated as fake engagement and can get reviews removed or your profile restricted.
No selective solicitation. Send the link to everyone the same way, not only to customers you expect will leave five stars while quietly skipping the rest.
No reviews from employees or owners. Reviews are meant to reflect a genuine customer experience, so staff and owners posting or editing reviews for their own business is against the policy.
No on-the-spot pressure. Requiring or pressuring someone to rate you while they are still on your premises is called out specifically as a prohibited practice.

Practically, that means the link belongs on receipts, in follow-up emails and on a counter QR code, sent broadly, not cherry-picked. Related reading: how to get more Google reviews and, for the reviews you already have, how to respond to negative reviews.

Why the listing behind the link must be right

A review link is not a form that floats free: placeid= points at one specific record in Google's database, and every review a customer leaves through it lands on that record and nowhere else. If your business exists twice on Google (a duplicate from a rebrand, an old phone number, or a service-area listing created a second time), or if your Google Business Profile is suspended after a change you did not realize would trigger review, the link you send today can point customers at the wrong place or at nothing.

This is not a hypothetical. Our free NAP checker has logged 99 anonymous scans since early September 2026, a small sample we state honestly rather than round up: the business was found at all in 83 of them, the average consistency score was 85 out of 100, and 42% had at least one mismatch between what the owner typed and what a public source actually published (phone 25%, address 22%, name 10%), while 60% were not listed on OpenStreetMap at all. Separately, across our own client citation builds we routinely find a listing that already exists under an old brand name or a disconnected phone number before we build anything new, exactly the kind of drift that can leave a review link pointed at a record customers do not recognize as you. If your business does not reliably surface when someone searches for it, start with why your business isn't showing on Google Maps, then run a free scan on the NAP checker before you print a single card with this link on it.

Reviews are one input among several for how a business is found and trusted locally; consistent local SEO fundamentals and accurate, correctable listings across the web are what keep the record a review link points to in good shape. See how reviews fit into local SEO, optimizing your Google Business Profile, and, if the underlying listings themselves need fixing or building, our citation building service.

Before you send: a 60-second checklist

A link this cheap to generate is also cheap to get wrong. Run through this before it goes on a receipt or a printed card:

A pre-send checklist for a Google review link, with the reason each check matters
Check	Why it matters
Open the link yourself, on a phone	Confirms it lands on the write-a-review form for the right business, not an error page or a different location's listing.
Check the business name and address shown on the form	A duplicate or stale listing will still open a review form; it just won't be the one attached to your current profile.
Scan the QR code with a second phone	A phone camera can misread a code printed too small or too close to an edge; test it at the actual print size.
Send the same link to every customer	Selective solicitation is against Google's policy and, practically, is what makes a rating look inflated rather than earned.
Re-check after any address, name or phone change	A Google Business Profile can be suspended after an address change, which would turn a printed QR code into a dead end until it's resolved.

Know where your business actually stands

A review link only helps if the listing behind it is right. Run a free, instant scan of your Name, Address and Phone, or get 50% off your first month when we build your citations.

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FAQ

Frequently asked questions

What is a Google review link?

It is a direct URL to the "write a review" form for one specific Google Business Profile: https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID, or the short https://g.page/r/CODE/review form Google hands out from the "Ask for reviews" button. Sharing it skips the extra step of a customer searching for your business first, which is the single biggest reason people who mean to leave a review never do.

How do I find my Google Place ID?

The fastest way is inside your Business Profile: open it, select "Read reviews," then "Get more reviews," and copy the link Google generates, which already contains it. Without dashboard access, paste the full Google Maps link of the business into this tool and it works the Place ID out for you, or use Google's official Place ID Finder, which looks it up by business name and address.

Is it against Google's rules to ask customers for reviews?

No. Asking is explicitly fine and Google gives you the tools to do it. What is prohibited, per Google's Maps content policy, is paying or discounting for a review, asking only your happiest customers while skipping unhappy ones, pressuring anyone on the spot, or posting reviews as the business owner or an employee. Send the link broadly, to everyone, and let people write what they actually think.

Can I use a QR code instead of a link?

Yes. Once you generate your link, this tool draws a scannable QR code for it on a canvas in your browser and gives you a "Download QR (PNG)" button, no separate app or account. It is built for a printed card, a receipt footer or a countertop table tent: someone scans it with a phone camera and lands straight on your review form.

Does it work with a Google Maps link?

Yes. Open your business on Google Maps, copy the full address from the browser's address bar and paste it here: that link carries the place's map ID, and the tool converts it into the Place ID and the review link in your browser. A short maps.app.goo.gl share link only reveals the place once it is opened, so open it first, let Google Maps load the business, then copy the full address. Search results or area links do not point at one business, so open the business itself.

Why is my Google review link not working?

First separate two failures. If the link does not open the review form, check that you copied one business and not a search or area page, that a short maps.app.goo.gl link was opened first, and that the form shows your current name and address (a duplicate or old listing opens a form too). Google says review QR codes can only be generated on a computer browser, and its Maps help for writing a review starts with "sign in to Google Maps" and says you cannot add an anonymous review, so a customer without a signed-in Google account can hit a sign-in step. If the form opens but the review never shows, Google's page on missing or delayed reviews lists policy checks that can take a few days, removals that are not restored, and reviews temporarily disabled for some Business Profiles or business categories.

Can I get a Google review link without a Business Profile?

Not from Google's own route: its steps (Read reviews, then Get more reviews, then Copy) start inside a Business Profile. If your business already appears on Google Maps, paste its full Maps address into this tool and it builds a link from the place ID in your browser. Google's Place ID page does not document the write-review address format this tool builds, so open the result on a phone and check the name before you print it. If no place exists on Google at all there is nothing to link to, and creating a profile needs a business Google considers eligible.

Does this tool store or send my Place ID anywhere?

No. Parsing your input, building the link and templates, and drawing the QR code all happen in JavaScript that runs in your browser tab. Nothing you type or generate is sent to our server, logged, or stored, which is also why there is no signup: refresh the page and the tool has no memory of what you ran.