Free local SEO tools
12 free local SEO tools, grouped by the job they do and listed in the order the jobs depend on each other: check your business details first, then the Google Business Profile, then reviews, then the schema and AI search layer. 8 of them run entirely in your browser, so nothing you type reaches us.
Why the order matters
Every tool after the first one copies your business name, address and phone somewhere: into a profile description, a review link, a schema block, a directory listing. If those details already disagree across the web, each tool spreads the disagreement further. That is why the list starts with the NAP checker and ends with schema: fix the facts once, then publish them everywhere.
1Check where you stand
Start here: what the web already says about your business, and where it should say it.
- Free NAP checker
Does your business name, address and phone match across OpenStreetMap, Foursquare and your own website?
On our server, reads public pages only - Local citation finder
Which citation sites matter for your country and industry, ranked from our directory catalog?
On our server, from our directory catalog
2Google Business Profile
The profile most customers see first: the right category, a clean description, the identifiers behind it.
- GBP category finder
Which Google Business Profile category names exist for what you do?
In your browser, nothing sent to us - Google Place ID finder
What are the Place ID, CID and review link behind a Google Maps link?
In your browser, nothing sent to us - Service area map generator
How do you draw the area you serve as a map image and matching schema?
In your browser, map data from OpenStreetMap
3Reviews
Make leaving a review one tap, and answer the ones you get.
- Review link generator
What is the direct link that opens the Google review form for your business?
In your browser, nothing sent to us - Review QR code generator
How do you turn that review link into a printable QR code?
In your browser, nothing sent to us - Review response generator
How do you answer a five-star, mixed or negative review in a few calm sentences?
In your browser, nothing sent to us
4Website, schema and AI search
Tell search engines and AI assistants the same facts your listings say.
- Local business schema generator
What LocalBusiness JSON-LD should your website carry, checked as you type?
In your browser, nothing sent to us - FAQ schema generator
How do you mark up the questions and answers already on your page as FAQPage JSON-LD?
In your browser, nothing sent to us - AI visibility checker
Can the crawlers behind ChatGPT, Perplexity, Claude and Google reach and read your page?
On our server, reads public pages only - llms.txt generator
What would a valid llms.txt file for your site look like?
On our server, reads public pages only
Where each tool runs
| Tool | Answers | Runs |
|---|---|---|
| Free NAP checker | Does your business name, address and phone match across OpenStreetMap, Foursquare and your own website? | On our server, reads public pages only |
| Local citation finder | Which citation sites matter for your country and industry, ranked from our directory catalog? | On our server, from our directory catalog |
| GBP category finder | Which Google Business Profile category names exist for what you do? | In your browser, nothing sent to us |
| Google Place ID finder | What are the Place ID, CID and review link behind a Google Maps link? | In your browser, nothing sent to us |
| Service area map generator | How do you draw the area you serve as a map image and matching schema? | In your browser, map data from OpenStreetMap |
| Review link generator | What is the direct link that opens the Google review form for your business? | In your browser, nothing sent to us |
| Review QR code generator | How do you turn that review link into a printable QR code? | In your browser, nothing sent to us |
| Review response generator | How do you answer a five-star, mixed or negative review in a few calm sentences? | In your browser, nothing sent to us |
| Local business schema generator | What LocalBusiness JSON-LD should your website carry, checked as you type? | In your browser, nothing sent to us |
| FAQ schema generator | How do you mark up the questions and answers already on your page as FAQPage JSON-LD? | In your browser, nothing sent to us |
| AI visibility checker | Can the crawlers behind ChatGPT, Perplexity, Claude and Google reach and read your page? | On our server, reads public pages only |
| llms.txt generator | What would a valid llms.txt file for your site look like? | On our server, reads public pages only |
What the tools do not do
None of them posts anything to Google, Apple or a directory for you, and none of them changes a listing. They tell you what to fix and where to be listed. For the background, read the Google Business Profile guide, what local citations are, and why NAP consistency comes first. When you would rather have the listings built and checked for you, that is the citation building service.
Frequently asked questions
Are these local SEO tools really free?
Yes. All 12 are free to use with no sign-up, no trial and no limit on how often you run the browser tools. The NAP checker and the AI visibility checker have a fair-use rate limit because they fetch pages for you.
Do the tools store what I type?
8 of the 12 run entirely in your browser, so nothing you type reaches us. The others need a server: the NAP checker and the AI visibility and llms.txt tools fetch public pages you point them at, and the citation finder reads our own directory catalog. None of them needs an account.
Which free tool should I use first?
The NAP checker. Every other tool assumes your business name, address and phone are already the same everywhere, and the checker shows where they are not. Fix those first, then set up the Google Business Profile, then the citations, then reviews and schema.
Can a free tool build my citations for me?
No. The tools tell you what to fix and where to list. Building and verifying the listings is the paid Citation Builder service, where our team submits your details by hand and checks that each listing is live.