Unstructured citation
A NAP mention embedded in other content, like a news article, blog post or event page.
An unstructured citation is a reference to your business details within editorial content rather than a formal listing — a local news mention, a sponsorship page, a blog roundup.
They are harder to produce at scale but carry weight because they look earned.
See it in action
Citation Builder ranks and auto-builds the citation sites that put unstructured citation to work for your business.
Start free