NAP
Shorthand for a business’s Name, Address and Phone number — the core data in every local citation.
NAP stands for Name, Address, Phone. It is the minimum information a citation contains, and the data search engines match across directories to verify a business.
An extended version, NAP+W, adds the Website URL. Keeping NAP identical everywhere is the foundation of local SEO.
See it in action
Citation Builder ranks and auto-builds the citation sites that put nap to work for your business.
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