NAP
Shorthand for a business’s Name, Address and Phone number: the core data in every local citation.
NAP stands for Name, Address, Phone. It is the minimum information a citation contains, and the data search engines match across directories to verify a business.
An extended version, NAP+W, adds the Website URL. Keeping NAP identical everywhere is the foundation of local SEO.
Where this applies
The ranked citation sites for the markets and industries this term shows up in.
See it in action
Citation Builder ranks the citation sites that put nap to work for your business, and builds your optimized citations.
Start free