Porch Pro: Profile, Leads and Costs for Home Pros

Porch Pro is the professional side of Porch.com: a profile where a home service business shows its expertise, credentials, reviews and projects, plus a lead product that sends homeowner requests to the pros who sign up and pay to respond. Our take: create or claim the profile so the page carries your correct name, address and phone, and treat every paid product on Porch as a separate purchase decision, because the money on Porch is spent on leads, not on being listed. Porch publishes no price list, only two example lead prices, so check the lead price for your trade and ZIP codes before you add a card. This guide covers what Porch offers pros today, what is free versus paid, how to sign up or claim, the Vetted Pro program, how to edit, cancel and handle reviews, whether the profile helps local SEO, and what to compare it with.

A note on sources. Every claim about Porch below comes from Porch’s own pages, read in November 2026: the Porch Pro page, the pro sign-up and login page (it redirects to porch.com/pro/login), the pro support form, the pro reviews page, the Pay as You Go page, the Additional Terms for Porch Professionals (effective October 23, 2025), the lead credit policy and the background check FAQ. Two things we could not do. Porch’s Vetted Network FAQ (porch.com/pro/resources/lessons/vetted-network-faq) would not open for us (a server error or no answer on every try), so we state no Vetted Pro fee. And we did not create an account, so the screens after the first step of sign-up are not described.

What Porch Pro is in 2026

Porch describes two ways it connects homeowners with professionals, and they are easy to mix up. On its how-it-works page for Porch Services, Porch Services is a managed product for smaller jobs: the homeowner requests a project, Porch quotes a fixed price up front, schedules the professional and stays involved through the job. The other is the Porch Pro Network, which Porch says connects a homeowner with several local professionals who give their own estimates and manage messaging and scheduling themselves.

The Porch Pro page you sign up from is the network side. It is a lead product: Porch’s pro page says you specify where you will travel for work and the types of projects you want, choose how leads reach you (email, text, or direct phone call leads) and pick how you pay. A page where Porch’s pros review Porch describes the network the same way, as professionals who acquire leads from homeowners visiting Porch.com and partner sites after selecting their skills and service area, and its FAQ says homeowners submit projects on porch.com and through retail partners.

One more observation before you invest time: several Porch pages we read, such as the Pay as You Go page, are titled “Porch | A new kind of home insurance”, so the pro network sits under a much larger consumer brand. Porch’s pages say nothing about the pro product’s future, but the profile is a by-product of a lead business, not a stand-alone directory built for local search.

Porch Pro free vs paid

Porch’s pages do not give a single price list, so this table separates the products its pages describe.

	Profile and preferences	Pay as You Go leads	Monthly budget (subscription)	Vetted Pro
What it is	Customizable profile with expertise, credentials, reviews and projects, plus work preferences	Buy only the leads you want	Set a monthly budget and receive matching leads automatically	Background-checked tier with a badge and lead perks
Cost on Porch’s pages	No sign-up price stated	Priced per lead; varies by service type and project size (examples: $10 handyman, $60 kitchen remodel)	Charged against the budget you set; terms say Pro Products can be subscriptions	Fee not stated on any Porch page we could open
Commitment	None stated	Per purchase	Auto-renews; cancel 15 days before term end	Not stated on the pages we could open
What changes if you stop	Nothing to cancel	Nothing to cancel	Service ends when the term ends	Not stated on the pages we could open

Porch’s pro page says you can buy leads individually, set a monthly budget and receive leads automatically, or combine both options. Its Pay as You Go page adds the mechanics: you set the types of services you do and the area you want to work, Porch sends a notification by email or text when a lead matches, and you click purchase to receive the homeowner’s contact information.

At the time of writing (November 2026), neither the pro page nor the Pay as You Go page shows a dollar amount. The FAQ on Porch’s pro reviews page gives the only prices we found on Porch’s own pages: leads are priced by service type and project size, “the larger the project the more expensive” the lead, with examples of $10 for a handyman or $60 for a kitchen remodel. It also says a subscriber saves on a per-lead basis, and lists “$100 towards leads at signup” among the things every pro gets. We could not find the terms of that $100 on any page we opened, so confirm it before you count on it. The terms say the cost to respond to a project request varies with service type and other factors, that Porch may change it, that you need enough balance in your Porch account (you can add funds by credit card), and that opportunities to respond are limited and first-come, first-served. They also set a $20 late fee for each late payment and give you 20 days to report a billing discrepancy before you lose the right to dispute it. We do not repeat third-party per-lead ranges.

How to sign up for Porch Pro or claim your profile

1. Search before you create. Porch may already have a page for your business. Porch’s own materials do not explain where an unclaimed profile comes from, so look for yours by name and phone before you make a second one. A second record is a duplicate you will have to chase later, and our guide to finding and fixing duplicate listings shows how.
2. If a profile exists, use the support form. The pro support form asks for your contact name, email, business name and whether you are the business owner, and its “What do you need help with?” list includes “Claiming business profile”. That is the official claim route we could open.
3. If none exists, start from the sign-up page. The sign-up and login page says “Tell us where you work and the work you do. Choose the leads you want and connect with homeowners,” with a Get Started button, and notes that signing up means agreeing to Porch’s Terms of Use and Privacy Policy.
4. Use one business identity everywhere. Enter the name, address, phone and website exactly as they appear on your website and your Google Business Profile. Run the free NAP checker afterward to see whether the open web agrees.
5. Set your trades and service area deliberately. These two settings decide which leads you are shown and charged for. Porch’s lead credit policy treats a lead outside your profile’s ZIP codes, or for a service not on your profile, as grounds for a credit request, so an accurate profile also protects you.

Porch does not spell out how it confirms ownership of a claimed profile, so follow whatever prompts appear on the day.

Verification and the Vetted Pro badge

Two different checks sit on Porch, and neither is a license check.

The first is the background check. Porch’s background check FAQ says a company owner must pass a criminal background check to earn the owner background check badge, that Porch runs a re-check once a year and that a third-party partner monitors continuously. It says a pro with unresolved homeowner complaints on Porch cannot keep the badge. It also says plainly that the badge does not confirm licensing or insurance, and tells homeowners to ask pros for those credentials themselves. Porch’s pro page calls the program Vetted Pro and says it gives a badge on your profile. We read the two pages as describing one program, but no single Porch page says so in so many words.

The second is the extra perks. The pro page lists 5% back on leads for Vetted Pros who buy on demand, and a “Connection Guaranteed” credit. The lead credit policy defines a connection as the homeowner messaging you, the homeowner calling you, or you calling and talking for more than 60 seconds, and says Vetted Pros get a Connection Guarantee: if they meet the minimum contact requirements and still do not connect, they are credited for the lead automatically.

The fee is the part we could not confirm. Porch’s Vetted Network FAQ would be the page to state it, but it would not open for us, and neither the pro page nor the background check FAQ names a price. We saw dollar figures only in third-party reviews, which we cannot tie to a current Porch page, so we print none. If you are weighing Vetted Pro, ask Porch for the fee and term in writing through the support form’s “Vetted network / background check” option, then work out whether the badge and the 5% back are worth it against what you expect to spend on leads.

How lead pricing and credits work

The terms and credit policy are where Porch is most specific, and they matter more than any price quote:

• A purchased lead is generally final. The terms say once you buy a project request you generally cannot reject or return it, because you are buying the right to contact the homeowner and not a guarantee of work. Returns for account credit are limited to invalid or duplicate requests.
• Credits are for specific problems. The credit policy lists situations that qualify for review: bad contact information, a solicitor, a duplicate within 30 days, a miscategorized service, a lead outside your service area, a customer who did not request help, a contest entry, a do-not-contact request, a stale request, and a customer who cannot authorize the work. Some credits are automatic, such as a customer who cancels within 24 hours, or a customer who stays unresponsive for seven days after you message and call at least twice each in the first three days (Quick Replies do not count as outreach).
• Losing the job is not a reason. Not winning the job, a customer who changed their mind or hired someone else, and a customer only shopping for prices are listed as not eligible.
• Credit has a clock. Credit is not granted for leads more than 30 days old, and the terms say Lead Credits must be used within three months of issuance or they expire without refund.
• Credits are not cash. The credit policy says approved credits are added to your Porch balance and refunds are not issued to credit cards.

How to edit your profile and service area

Porch’s terms ask you to keep your profile complete, accurate and current, and say profile quality and endorsements affect your visibility. The support form’s “Adjusting service area or services” option is the documented route for changing what you are matched to, and the pro page says you control where you will travel and which projects you want. We did not open the dashboard, so we cannot describe its screens. Change service area and services before you buy leads, not after, and keep your name, address and phone identical to your Google Business Profile.

How to cancel, pause or remove your Porch profile

Goal	What Porch’s pages say
Stop a subscription	Subscriptions renew automatically. Submit a cancellation request at least 15 days before the term ends (7 days for weekly or biweekly billing), online, by phone or by email. It takes effect at the end of the current term, not before.
Cancel an account	The pro support form has a “Cancelling an account” option.
Pause leads	We found no official pause button. The nearest documented step is adjusting service area or services.
Unused credit	Lead Credits expire three months after issuance and are not refundable.
Refunds	The terms give you three days after the Confirmation Email to ask support@porch.com to cancel a Pro Product purchase and receive a refund. Returned project requests are credited to your account, and the terms say “No refunds will be given” on returns. If Porch ends a subscription for convenience you get a pro rata refund of unused prepaid fees.
Inactivity	Accounts inactive for 60 days or more, or that do not respond to Porch for 30 days or more, are generally suspended or terminated.
Remove a profile entirely	We found no official removal page for pros. Use the support form and say whether you are the owner.

Porch’s terms also let it suspend or terminate your use at any time, for any reason, so treat a Porch profile as a page you rent, not own.

Reviews on Porch

Porch’s profile highlights reviews alongside credentials and projects, and its terms say Porch may contact customers you list to request reviews. They also ask you to link your website to your Porch profile with the text “Review my projects and endorsements on Porch.” Treat them as one more place customers find proof, not a replacement for your Google Business Profile reviews. Our guide to getting more Google reviews covers the part you control.

Does a Porch Pro profile help local SEO?

No independent source we found publishes Porch as a confirmed Google ranking factor, so this answer stays hedged. What is defensible: a Porch profile is a public record of your name, address, phone and services on a well-known home-services domain, which supports the consistency signal every accurate listing does. In our own catalog, Porch is the first site on our electricians citation list and second or third on eight other home-service lists: architects, building and construction, cleaners, contractors, gardening and landscaping, HVAC, plumbers and tradespersons. Our catalog labels it free. That is a statement about where it sits in our lists, not about how Google ranks it.

One honest limit: the profile is built for lead sales, so its upkeep is tied to an account you may stop using. And a paid lead is a customer contact, not a listing, so buying leads is a sales decision, not a citation decision. Judge Porch on whether the leads pay for themselves, and keep the listing accurate as a bonus.

Porch alternatives for home service pros

Porch competes with other platforms that sell homeowner demand to trades. Compare it with Angi for business, which pairs a free profile with Angi Leads that charge per matched lead, and with Thumbtack for business, where you set a lead price and weekly budget. Pick your country and trade in the local citation finder to see the ranked sites from our catalog beyond these.

Porch alongside your other citations

If you serve homeowners, Porch is one of several home-service listings to keep accurate, next to your general directories and your Google Business Profile. Porch is a platform you manage yourself, since the account, the lead budget and the badge are yours. For the directories we do build, Citation Builder records every live listing with its public URL and a screenshot, keeps your name, address and phone consistent across them, and leaves the listings yours, with ongoing monitoring as the value.