Angi for Business: Free Profile, Leads and Costs

Angi for business means two things at once: a free business profile on Angi’s directory of home-service pros, and a set of paid products (Angi Leads, which charges per matched lead, and advertising) that sell homeowner demand to the pros who sign up. Our take: claim the free profile so the page exists with your correct details, and treat every paid product as a separate purchase decision to make with a written fee schedule in front of you. Angi’s official pages tell you what kinds of fees exist, but we found no dollar price on them, and a price you cannot find is a price you should not agree to by phone. This guide covers the free profile versus the paid products, what changed between HomeAdvisor and Angi as Angi itself describes it, how to sign up, Angi Approved and its checks, how to turn leads off, reviews, and what an Angi profile does for local SEO.

A note on sources. Every claim about Angi below comes from Angi’s own pages, read in November 2026: its pro sign-up page, its FAQ, the Angi Leads FAQ and its March 2021 rebrand announcement. Angi’s investor filings (10-K and quarterly primers) would describe the lead business in more detail, but they refused our fetch tools, so we do not rely on them. We also did not create an account, so the screens after the first step of sign-up are not described.

Angi for business: free profile vs paid products

Angi’s FAQ draws the line itself: companies are added to Angi by creating a profile, pros with a profile can add reviews, ratings, photos and information about their business, and pros can upgrade their profiles to advertise on Angi. It invites business owners to set up a free profile.

	Free business profile	Angi Leads	Angi advertising
What it is	A public Angi page for your business	A program that matches you to homeowners with service needs	Paid placement for rated pros
Cost	Free, per Angi’s FAQ	A fee for each lead you are matched to; different job sizes carry different lead fees	Paid; Angi’s pages we read give no price
Who can buy	Any business that creates a profile	Pros who join the network	Pros who meet Angi’s rating and other criteria
You can switch it off	Not applicable	Yes, at any time, by adjusting your profile	Not described on the pages we read
Dollar amount published	None needed	No lead price found	None found

Our catalog labels both Angi and HomeAdvisor free, which describes the profile listing. It does not describe the cost of leads or advertising, which is where the money goes. Angi is on 9 of our industry citation lists (building-construction, cleaners, contractors, electricians, gardening-landscaping, hvac, pest-control, plumbers and tradespersons) and HomeAdvisor is on 8.

HomeAdvisor and Angi: what changed

This is the question behind the “homeadvisor pro” searches, and the honest answer is limited to what Angi says. On March 17, 2021, Angi announced that Angie’s List was now Angi, that the parent company ANGI Homeservices was becoming Angi Inc., and that HomeAdvisor would become “HomeAdvisor, powered by Angi.” The announcement described this as combining the strength of the best brand with the best customer experience.

What you see today is consistent with that. The pro-facing FAQ at pro.homeadvisor.com is titled Angi Leads, describes it as a program that finds, matches, qualifies and connects customers with local professionals, and carries a 2026 Angi copyright, while its web address and support email still use the HomeAdvisor name. The page does not itself explain the naming, and we did not find an Angi page saying HomeAdvisor has been shut down. So the practical reading is:

• Angi is the consumer brand and the directory where your free profile lives.
• HomeAdvisor and Angi Leads are names you will still meet for the lead program that sends you matched homeowners.
• If a sales rep from either name calls, ask which product and which fee schedule you are being offered.

Angi also runs a separate program for pros, Angi Services, which has its own help center and covers jobs such as cleanings with payment tiers and ratings. Do not mix it up with Angi Leads; confirm which one you are signing up for.

How to sign up for Angi as a pro

Angi’s pro sign-up page states no price. It asks you to choose your service (it suggests popular ones such as painting, maid service, remodeling, lawn care and handyman) and then Get started. Angi’s FAQ says that is how a company gets added: by creating a profile. A sensible order:

1. Decide your canonical details first. Business name, address or service area, phone number, website and categories, written once and used everywhere.
2. Choose your service accurately. Pick the trade you actually do.
3. Create the profile and fill every field you can. Angi says a profile can hold reviews, ratings, photos and business information.
4. Check for an existing profile first. If Angi already shows a page for your business, ask Angi’s pro support how to take it over rather than creating a second one (we found no official claim page); our guide to finding and fixing duplicate listings explains why duplicates hurt.
5. Say no to paid products you have not priced. The free profile does not require them.

If you are a service-area business with no storefront, our guide to service-area business citations covers how to present your area.

Angi Approved, background checks and licenses

Angi’s FAQ is specific about what its pro badge requires. To become Angi Approved and pay to advertise, it says a pro must maintain an average rating of at least 3.5 stars, the owner must pass a criminal background check before entering the network, and the pro must attest to maintaining all applicable state and local licenses. New advertisers are labeled New to Angi until they have a review, and Angi says it revokes approval and advertising if a pro stops meeting the requirements.

Some details that matter to an owner:

• Owner only. Angi says background checks are performed only on the owner, not on every employee.
• Failing the check. A pro whose owner fails is prohibited from advertising, becoming Approved or receiving the Super Service award.
• Approved (Corporate). Angi says its background check criteria do not apply to pros labeled this way, and gives larger companies and partner-onboarded pros as examples.
• Licenses. Angi says it verifies that a company holds the required licenses for the services it offers when the company is added.
• Search order. Angi says Approved pros are listed above other service providers, and pros who are not Approved appear below them with their name, ratings and other information.
• The numbers do not fully agree. In one answer Angi says advertising is open to pros with an average rating of 3 stars or higher who meet certain other criteria; in the Approved answer it says 3.5. If the threshold matters to you, ask Angi in writing which applies to your account.

What Angi costs: what the official pages say and do not say

At the time of writing (November 2026), Angi’s official pages describe the structure of the fees but not the amounts. The Angi Leads FAQ says you pick your work type and service area and pay a fee for each lead you are matched to, that different sized jobs have different lead fees, and that you can turn the service on or off at any time. The same page mentions an Insurance Directory Service offered at a low monthly subscription fee with no per-lead charges, and EasyPay card processing at 2.99% per transaction, but it gives no dollar figure for the lead fee. Angi’s main FAQ says pros who maintain a high enough rating can pay to advertise through its website, magazine and call center.

Independent articles quote per-lead ranges and yearly fees, and they disagree with each other, so we do not repeat any. They are also not Angi’s word. Before you pay, get these answers in writing:

Question to ask	Why it matters
What is the fee per lead for my trade and my ZIP codes, and does it change by job size?	Angi says job size changes the fee
Is there a membership or subscription fee on top of lead fees, and how often does it renew?	Recurring fees are easy to miss
How many pros can receive the same lead?	Affects your chance of winning it
Which leads can I dispute or get credit for, and by when?	We found no refund terms on the pages we read
How do I pause, and what happens to charges while paused?	Angi says you can turn it off at any time
Is this Angi Leads, Angi advertising or Angi Services?	They are different programs

How to turn Angi leads off, and what we could not find

The Angi Leads FAQ says you can turn the service on or off at any time by adjusting your profile and can schedule the matching to turn back on at a later date. It also says a customer complaint will not automatically cancel your membership; Angi says it will contact you about negative feedback instead.

What we could not find is an official help page for deleting a free Angi profile or for cancelling advertising. If you need either, use the contact options on Angi’s own pro help pages, state your business name and profile address, and keep a copy of the confirmation. Search engines can keep showing a cached page for a while after a profile is removed.

Reviews on Angi

Angi’s FAQ says that when a homeowner hires a pro on Angi, it asks them to describe their experience, and that setting up a free business profile is how you showcase your business and reviews. It also describes a Super Service Award: pros must keep an average rating of 4.5 or higher and receive at least 3 new reviews during the review period, with a lifetime average of 4.5 or higher and good standing with Angi. Angi collects these reviews on Angi itself, so keep a separate request flow going for your Google profile; our guide to getting more Google reviews and the roundup of review sites for business cover that.

Does an Angi profile help local SEO?

An Angi profile is a public page on a large home-services site, and it can show your business name, services and the area you cover. That makes it a worthwhile local citation to keep accurate, and mismatches between it and your Google Business Profile are exactly what the NAP checker finds. But we found no independent source showing Angi as a confirmed Google ranking factor, and Angi’s own FAQ does not claim one. Treat the benefit as indirect: one consistent record on a site people already search.

For perspective, Angi appears on 9 of our industry lists: building-construction, cleaners, contractors, electricians, gardening-landscaping, hvac, pest-control, plumbers and tradespersons. The contractors citation list shows how it sits next to the other sites for that trade.

Common mistakes with Angi

• Buying before pricing. A phone call is not a fee schedule; ask for the amounts in writing.
• Creating a second profile. Search for an existing page first and correct it.
• Mixing up the programs. Angi Leads, advertising and Angi Services are different products with different rules.
• Leaving old details live. A former phone number on Angi is a mismatch you control; update it when anything changes.
• Assuming the free profile means free leads. The profile is free; matched leads carry a fee.
• Counting on the badge without the requirements. Approved needs a rating, an owner background check and a license attestation, and Angi can revoke it.

Angi next to Thumbtack, Houzz and your other listings

Angi is one of several marketplaces that home-service pros run side by side. Our comparison of Angi, Houzz and Thumbtack profiles shows where they differ, and the Thumbtack for business guide goes through Thumbtack’s pay-per-lead model the same way. For options that cost nothing to be listed, see our list of free business listing sites.

An Angi profile is one you create and manage yourself, in your own account. For the directory side of the same trade, our citation building service for contractors covers the local directories a contractor usually needs next to the lead marketplaces.