Fresha for Business and Booksy: Marketplace Listings

Fresha for business and Booksy for business are two beauty and wellness booking systems that each come with a public marketplace page where clients find a salon, compare prices and book. You pay a subscription for the software, and the marketplace page is part of it, with Fresha adding a fee on brand-new marketplace clients and Booksy adding one only if you turn its Boost feature on. Our take: pick the one whose booking system you will really run, then keep its public profile accurate, because the marketplace page is a by-product of the software choice and not a free listing worth buying software for. The money question is really about new clients: Fresha takes a cut of each new marketplace client automatically, Booksy only when you switch Boost on. This guide covers what each platform charges on its own pages, how the profile is set up, how reviews work, how to leave, and what a salon honestly gets as a citation.

In our catalog, Booksy (labelled paid) and Fresha are both on the beauty and cosmetics citation list, at position 5 in the ranking snapshot we used for this guide. Neither is a free listing: both need a paid booking subscription, as the table below shows.

What each platform charges, side by side

All figures below are from each platform’s own pages at the time of writing (November 2026). Prices change, so check the linked page before you commit.

	Fresha	Booksy
Subscription	Independent: $19.95 a month for one bookable team member. Team: $14.95 per bookable team member a month. Enterprise: custom rates above 20 team members	$29.99 a month plus tax with all features included, plus $20 a month for each additional user
Trial	7 days	14 days, no credit card required
Marketplace listing	No upfront cost to list; included while your plan is active	A free marketplace listing is part of the subscription
What it costs to get marketplace clients	A one-time new client fee on each brand-new client who finds you through the marketplace; none on returning clients	Nothing unless Boost is on; then a one-time 30% of a Boost client’s first visit, up to $100
Card payments	Processing is billed on usage, with rates on the pricing page for your country	2.69% + $0.30 keyed in, 2.49% + $0.10 on its card reader, 2.49% + $0.20 for Tap to Pay
Contract	Monthly plans with no minimum commitment or long-term contract	Charged automatically every month; cancelling goes through Booksy support

Sources: Fresha’s pricing page, Fresha’s entity summary page, Booksy’s US pricing page and Booksy’s help article on how Boost pricing works.

Two caveats about the numbers.

• Fresha shows prices by country. The pricing page we opened was served in euros (Independent at 19.95, Team at 12.95 per team member). The dollar figures above come from Fresha’s own entity summary page, which lists Independent at $19.95 a month and Team at $14.95 per team member. A salon in the US should read the pricing page from its own location before relying on either.
• We could not read Fresha’s new client fee percentage. Fresha’s help center says the fee rate and minimum are shown on its pricing page. The text of the page we could open describes the fee as a one-time charge on brand-new clients but did not print a rate, so we are not quoting one. Look at the pricing page for your own country.

How the new client fee and Boost differ

This is the part that decides which platform is cheaper for you, so it deserves a closer look.

Fresha’s new client fee is charged once per brand-new client who discovers you on the Fresha marketplace. Fresha’s help center on the fee says it is calculated from the value of the client’s first completed appointment, has a maximum cap for higher-value services and a minimum for free or low-value ones, and is non-refundable. A few rules that matter in practice:

• If the client cancels online through their Fresha account, the fee is deferred to their next booking. If you or your team cancel for them, it still applies.
• A no-show does not trigger the fee if you mark it as a no-show on the same day.
• It does not apply to clients you imported or added before their first booking, but it does apply when a new client views your marketplace profile first and then books through your own website or social page.
• Fresha’s help center says you cannot opt out of the fee while listed, and that unlisting your profile is the only way to stop it, at the cost of disabling all your online booking channels.

Booksy’s Boost is the reverse design. The marketplace listing is part of the subscription, and Boost is a separate switch aimed at getting more visibility and bookings. Per Booksy’s pricing page, it costs nothing to turn on, and when it is on you pay a one-time 30% of a new client’s first visit. Booksy’s help center adds that the commission has a $10 minimum for free services or when 30% of the price is under $10, a $100 maximum per first visit, and that it applies only to visits that actually took place, so mark no-shows the same day.

Both fees have an escape hatch if your own marketing brought the client:

• Fresha recommends importing your client list before you invite people to book online, so existing clients are not treated as new.
• Booksy says to add walk-ins to your contact list before they leave, put your Booksy Profile Link on your website and cards, and route your Instagram and Facebook Book Now buttons to it. If a client is still attributed to Boost wrongly, you can submit a claim, and Booksy says it refunds the commission on a confirmed claim within 14 business days. The claim deadline is the end of your billing period plus 7 days.

How the public marketplace profile works

Both profiles are public pages built from what you enter in the booking software, and both are set up inside the app.

Fresha. Per Fresha’s guide to creating your online profile, you go to Online booking, then Marketplace profile, and work through the steps:

1. Enter venue essentials: display name, phone number and email.
2. Set your address and adjust the map pin.
3. Add an optional note on how to get there, and your opening hours (these show on the public profile and do not change your team’s shifts).
4. Upload at least three venue images.
5. Pick amenities, highlights or values, and write a business description.
6. Read the marketplace fee terms, tick the confirmation, add a payment method and billing details, then click Enable.

Fresha’s other rules are worth knowing: you must add a payment method before you can enable the profile, online booking itself is free on all plans, and for the Google booking button your business must be in the beauty and wellness industry (a business set to “Other” does not qualify) with a real price, not free or zero, on every service.

Booksy. There is no separate sign-up for the marketplace: Booksy’s help article on whether Booksy is free says the monthly subscription includes a free marketplace listing and unlimited bookings, so the listing comes with the account you set up in the app.

What a public page shows. On Fresha, the details you enter (display name, phone, address, opening hours, images, amenities and description) are what clients see, and Fresha says your phone number may also be shown to clients in some situations, for example when they are prompted to contact you about a cancellation. Check each field after publishing, because every one of them is a citation detail.

Verification, trust badges and the Google booking button

Both platforms tie their badges and booking buttons to real conditions.

• Fresha verified. Fresha’s verification guide says verification is automatic once you enable Fresha Payments, pass its payment checks and publish your marketplace profile. A verification tick appears next to your venue name, verified businesses rank higher in marketplace search and clients can filter for Fresha verified venues. Only verified businesses can accept Fresha gift cards.
• Reserve with Google on Fresha. Fresha’s Google booking guide says your business name and address on Fresha must match your Google Business Profile exactly, your marketplace profile must be listed, team members need scheduled shifts within the next 30 days, and services must show a real price. Fresha says the button can take up to 48 hours to appear.
• Reserve with Google on Booksy. Booksy’s help article on linking a Google Business Profile says the Book Online button appears if search visibility is on, you have at least one active staff member with a service assigned, and your business information in Booksy (name, phone number, address) exactly matches your Google Business Profile. The status can read Inactive until up to 72 hours after you change your Booksy or Google profile, and it is not available for Shared Locations.

That last point is the most useful local SEO fact in this guide. Both platforms make an exact match with your Google Business Profile a condition for a booking button on your Google listing, which is the same consistency idea behind a local citation in the first place. If your Booksy says “Studio 9 Hair” and your Google profile says “Studio Nine”, the button can fail for a reason that has nothing to do with the booking software. Run the free NAP checker to see whether your name, address and phone read the same across the open web before you blame either platform.

Reviews on Fresha and Booksy

Both platforms restrict reviews to people who actually had an appointment, which is the main reason their ratings are trusted more than an open review form.

	Fresha	Booksy
Who can review	Clients with a completed appointment; no invite is sent if it was cancelled or not checked out	Only clients who booked and completed a service through Booksy
When asked	After each completed appointment, by text, WhatsApp or email	30 minutes after the appointment, with a second request 24 hours later
Time to review	30 days; edit or delete within 7 days of posting	Clients can edit for 30 days and delete at any time
Reply	Posted beneath the review; you can edit or delete your reply	Businesses can respond to reviews
Removal	Report within 3 months; the review is hidden from your marketplace profile while Fresha checks it, with an outcome targeted within 48 hours	Not for a bad experience alone; Booksy removes reviews with personal or derogatory remarks about an individual, profanity, threats or hateful speech

Sources: how clients leave reviews on Fresha, reporting a Fresha review, Booksy’s blog on how its reviews work and its help article on removing a bad review.

Two cautions. First, these review systems keep reviews inside each platform: a Fresha review is not a Google review, although Fresha lets you connect your Google reviews to its Online reputation tools. Second, Booksy’s own blog says it does not remove reviews just because they describe a bad experience, so reply to criticism instead of hoping to delete it. For a Google-side review habit, see our guide to getting more Google reviews and the free Google review link generator, and for the wider picture review sites for business.

Edit, pause or remove your profile

Fresha. Per Fresha’s marketplace profile guide, edit the essentials, location, hours, images and amenities under Online booking, then Marketplace profile, then Edit profile. Changes show to clients straight away. To step off the marketplace, choose Unlist profile; that disables online bookings and your Book Now buttons and booking links, so appointments must be added to the calendar by hand. Existing reviews are preserved and reappear when you republish. To leave entirely, Fresha’s plan guide says to go to Settings, Billing, Subscriptions and cancel the plan. The subscription then does not renew, access to the workspace is removed and the marketplace profile is unlisted. Reviews are hidden from clients but not deleted, and they return if you reactivate.

Booksy. Edit your business information in the Booksy app and keep it identical to your Google Business Profile. For cancelling, Booksy’s help article says to contact its support team, and billing is managed under Subscription & Billing in Business Settings (or in the Apple or Google app store if you subscribed there). We did not find a published self-service step for removing a marketplace listing, so when you cancel, ask support in writing what happens to your public page and reviews.

Before you close either one, export your client list and keep a note of the profile URL, because old social posts may still link to it.

Do Fresha and Booksy help local SEO?

They help as citations, with limits. A public Fresha or Booksy page is a real, structured record of your name, address, hours and ratings on a high-profile domain, and both feed a booking button on Google when your details match. No independent source we found publishes either marketplace as a confirmed Google ranking factor, so treat the benefit as consistency plus one more verifiable place customers can find you, not a ranking lever.

The risk side is easy to underrate. A booking platform can hold an old address or a former salon name for years, and when you rebrand or move, every platform that holds a copy needs updating. That is the stale-data problem our guide to finding and fixing duplicate listings covers.

Where these two sit among alternatives: the beauty industry also has dedicated directories and other booking systems, which our beauty and cosmetics citation list ranks together with the general directories that every salon needs. If you want the ranked set for your own country and industry, the local citation finder returns it.

A short checklist before you sign up

• Decide which booking system you will actually run daily. The profile follows from that.
• Read the current pricing page for your country, and ask how the new client fee or Boost fee will apply to your client mix.
• Import or list your existing clients first, so they are not counted as new.
• Enter your business name, address and phone exactly as they appear on your Google Business Profile and website.
• Add real service prices, three or more photos and opening hours; both platforms use them.
• Save the public profile URL and check it a day later.
• Mark no-shows the same day; both platforms tie their fees to visits that took place.
• Recheck whenever you move, rebrand or change your phone number.

Common mistakes with marketplace listings

• Buying software to get a listing. The profile is part of the subscription; judge the booking tool, not the page.
• Letting existing clients book through the marketplace. On Fresha this can turn a loyal client into a billed new client. Send them to your own links only after importing the list.
• Mismatched names. An abbreviation or old trading name in the booking software breaks the Google booking button on both platforms.
• Cancelling without a plan for your reviews. Fresha hides reviews when you cancel, and Booksy points you to support, so decide first whether the history matters to you.