NAP+W
Name, Address, Phone plus Website: the four fields a citation should repeat identically everywhere a business is listed.
NAP+W adds the website URL to the classic name, address and phone. Most directories have a website field, and a consistent URL (same protocol, same domain, the same landing page) helps search engines tie every listing back to one business.
Treat the website like the other three fields: pick one canonical URL, usually the homepage or the location page, and use it on every listing instead of tracking links or old domains.
Where this applies
The ranked citation sites for the markets and industries this term shows up in.
See it in action
Citation Builder ranks the citation sites that put nap+w to work for your business, and builds your optimized citations.
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