NAP syndication
Automated distribution of a business’s NAP to a directory network through a paid platform’s data feed.
NAP syndication pushes one canonical business record to a network of partner directories and keeps them synchronized for as long as the subscription runs. It is the "rent" model of citation management: cancel, and listings can revert, disappear or freeze in place.
The alternative is building citations as real, owned listings on each directory, so the profile survives any subscription. Owned citations suit most businesses; syndication suits large multi-location brands with volatile data.
Where this applies
The ranked citation sites for the markets and industries this term shows up in.
See it in action
Citation Builder ranks the citation sites that put nap syndication to work for your business, and builds your optimized citations.
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