Local Services Ads
Google's pay-per-lead ads for service businesses, shown above the map pack with a Google verification badge.
Local Services Ads appear at the top of some local searches and charge per lead rather than per click. Eligible businesses go through Google's screening and earn the Google Verified badge, the single badge that replaced the older Google Guaranteed and Google Screened badges.
They are an advertising channel, separate from organic map-pack rankings, and depend on the same accurate business details as the Business Profile.
Where this applies
The ranked citation sites for the markets and industries this term shows up in.
See it in action
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