Psychology Today Therapist Listing: Cost and Setup

A Psychology Today therapist listing is a paid profile in the Psychology Today directory, checked against your license where one exists: at the time of writing (October 2026), the US join page lists a fixed fee of $29.95 per month with no contracts, and the terms encourage professionals who hold an active license and any required certifications for where they practice. Our take: for a therapist this is primarily a referral channel and a strong vertical citation, so treat it as the page clients read before they call, and make the practice name, address and phone on it match your Google Business Profile exactly.

Our facts about the platform come from its own pages, opened on October 20, 2026: the US join page, the terms of use (effective March 23, 2026) and the page on what the Verified seal means, plus its About page and some live public profiles. Prices and offers change, so confirm on the join page before you pay.

Psychology Today therapist listing at a glance

Question	What Psychology Today’s pages say (October 2026)
Monthly fee, US therapists	A fixed $29.95 per month, “no plans or contracts”
Treatment centers	A separate join page lists $49 per month
Free trial	None advertised on the US therapist page; a free month for each colleague who joins from your invitation
Paid ranking	None: the About page says all professionals pay the same and there are no premium placements
Cancelling	Contact support; the profile stays live to the end of the paid month; no partial refunds

Who is eligible: licensure and verification

The terms say Psychology Today encourages participation from professionals “who hold active licenses and possess all required certifications necessary to practice,” and by using the service you represent that your license or certification is valid where you work. You also agree to tell it promptly when your credentials change.

Verification starts from the license. Psychology Today says its staff confirm the license number, name, contact information, active and expiration dates, and any restriction that stops you from practicing, using state or national databases. If your state has no online database, you can send a copy of your license instead. Credentials are re-verified when they are renewed, usually every two to five years depending on the state. Once checked, your profile shows a Verified by Psychology Today seal, and the About page describes a separate identity check shown as a star.

Not every field has a license to check. Art therapists, pastoral counselors and treatment centers can be included selectively, without the seal, if they meet Psychology Today’s education and supervision requirements for the region.

Two conditions are easy to miss. You must provide a valid physical business address that you own, lease or have a right to use, and your profile must represent a provider who is personally available to accept new clients (or say you are not taking clients). If you work from a home office, decide before you sign up which address you want attached to the account.

What it costs, and the free-trial question

At the time of writing, the US therapist join page states “Members pay a fixed monthly fee of $29.95” and “no contracts, so you can cancel your membership at any time.” That is about $359 over twelve months. The terms add the detail that matters for planning: the subscription “requires a monthly commitment,” renews automatically at the then-current rate unless you cancel before the renewal date, and you are responsible for the full month if you cancel part-way through it.

On a free trial, read the page for your country, because they differ:

• US therapist page: no trial is advertised. The only free time is a free month for each colleague who joins from your invitation.
• Some non-US pages: the UK and Australian join pages we opened advertise six free months for new members before a monthly fee starts.
• Partner offers: we also found a US page advertising six free months, with a sign-up code, for one insurance provider’s policyholders. If you hold a policy through a provider with a partner arrangement, ask about a code before you pay.

Psychology Today says there is no paid ranking, so you cannot buy a better position. What you control is completeness: the terms say its algorithms rank and display profiles using factors such as relevance, completeness, user preferences and platform engagement.

How to set up a profile that converts

Join through the page for your country. These are the elements that matter, with the platform’s own rules alongside:

Element	What the terms and live profiles show	What we would do
Photo	Must depict or be associated with you and be owned or licensed by you; stock photos, AI-generated likenesses or images of others are not permitted without consent	A current, plain headshot
Personal statement	Must be unique, in your own voice, not generic or boilerplate	Write it fresh in the first person, naming who you help and what a first session is like
Specialties	Live profiles lead with a few top specialties, then a longer expertise list and the types of therapy offered	Lead with the three you want to be known for; do not tick every box
Insurance	If you belong to a larger network, only plans you are personally in-network with, not ones the network accepts	Check each plan against your own contracts
Format and availability	Say whether therapy is in person, online or both, and if you are not taking new clients	Update it the day your caseload fills
Address, phone, website	Physical business address required	Use the exact details from your Google Business Profile (see below)

The terms also bar copying content from other profiles, websites or sources, and allow AI-generated material only if it has been reviewed, fact-checked and personalized. Psychology Today may remove content it considers AI-generated or inaccurate.

To judge what works, use the view and contact counts the join page says you can see when you log in. Change one thing at a time and give it a few weeks (our suggestion, not a Psychology Today rule).

Group practices

A group practice has two layers on Psychology Today: a practice page, and an individual profile for each clinician. On a group page we looked at, clinicians appear under “Our Team,” and each clinician’s profile carries a “Part of” line linking to the practice. The member login page says “Part of a group practice? List it for free and invite your colleagues to expand your reach.” We found no published explanation of how a group listing is billed, so confirm that before you commit.

The terms set several rules that matter to a group:

• Individual profiles are individual. Each needs a unique personal statement and may not promote other individuals, group practices, clinic brands or agency-wide marketing.
• Insurance is personal. A clinician in a larger network may list only the plans they are personally in-network with, not the whole network’s.
• Profiles belong to the individual. A profile and access to it cannot be transferred to another person or organization without the member’s explicit consent and advance notice to Psychology Today, so set up a new profile for a new clinician rather than reusing a departed one’s. Anyone managing a profile for someone else needs clear authorization.
• Very large organizations register separately. Managing profiles for more than 100 professionals requires registering as a Professional Network.

For citation purposes, treat the practice page as the business listing and each clinician as a practitioner listing. The practice page should carry the practice name, address and main phone exactly as they appear on the practice’s Google Business Profile. The clinician profiles we looked at each showed their own phone number, so decide deliberately which number goes where. Our guide to practitioner listings covers keeping the individual and practice records consistent.

Cancelling a Psychology Today listing

The terms set out the process:

1. Send the request through the Contact Us link or to support@psychologytoday.com, asking to deactivate and delete your profile.
2. Send it before your renewal date. Subscriptions renew automatically, and Psychology Today does not accept pre-dated or post-dated cancellation requests or process partial refunds.
3. Expect the profile to stay live until the end of the paid month. If the month is already billed, removal happens at the end of that billing cycle, and you get one email confirming receipt and one confirming removal.
4. Save your text first. The terms say Psychology Today is not obliged to delete or return content you shared after cancellation, so keep a copy of your statement.

Cancelling removes the citation too. Run the NAP checker a few weeks later so you know what the open web still shows for your practice.

Does a Psychology Today therapist listing help local SEO?

It helps in two ways, and neither is a link. First, the platform pitches itself as where clients start: the join page claims it is the top Google result for therapy seekers 96.2% of the time and draws about 971,000 unique US users in an average week. Those are the platform’s own figures and we have not verified them. If they are even roughly right, a client who searches for a therapist in your town will often meet this directory before your site.

Second, it is a structured, verified NAP record on a vertical directory. The profile we inspected publishes structured data with the clinician’s name, phone, city, region, postal code and license details. In a spot check of Los Angeles profiles on October 20, 2026, some showed a street address and suite, while others, including one listed as available both in person and online, showed only city and ZIP code, so what appears publicly varies. When the record agrees with your Google Business Profile and website, it adds to your NAP consistency rather than creating a conflict.

What it is unlikely to do is pass link equity. The website link on the live profiles we fetched carries rel="nofollow" and routes through a Psychology Today redirect URL. We checked a handful of profiles, so look at yours once it is live, but plan on a referral and trust signal. For what moves a therapy practice up the local results, see our local SEO guide for therapists.

Keep the NAP identical to your Google Business Profile

Our stance is simple: the practice NAP on Psychology Today must match your Google Business Profile exactly. Create or fix that profile first (see creating a Google Business Profile), then copy from it.

Element	Match to your Google Business Profile	Watch for
Name	The practice name exactly as it appears on Google, on the practice page	Personal-name or credential variants that make two records look like two businesses
Address	Same street, suite and format	An old suite number, or a home address on one record and an office on the other
Phone	The number you publish on Google and on your website	A forwarding or tracking number on one record only; see our note on call tracking numbers
Website	The same domain, ideally the same page	A staging domain or an old booking page

The join page lists a “Protected Number” among member benefits. We could not find a published description of how it displays, so check what your public profile shows and treat any forwarding number as a tracking number.

Getting your listing right: a short checklist

• Search before you sign up. The terms reserve the right to populate the service with information about professionals, so look for an existing record under your name or a former practice name, and contact support if you find one you did not create.
• Copy name, address and phone from your Google Business Profile and use your name as it appears on your license, then check the public page while logged out.

Common mistakes with a Psychology Today listing

• Pasting the website’s About page into the statement. The terms bar copied content, and it reads like every other profile.
• Treating a clinician’s profile as practice property. A profile cannot pass to someone else without the member’s consent and notice to Psychology Today, so keep the practice page limited to current staff.

Psychology Today alongside your other citations

Psychology Today sits in our counsellors and therapists niche set. It is a paid profile you complete and verify yourself, so we point you to it rather than build it, then check that its details agree with the rest of your set. See the full counsellors and therapists citation sites list and the wider health and medical directories. Clinicians who also want a physician-style profile can compare our guide to claiming a Healthgrades profile, and the free local citation finder ranks the sites for your own country and field.

Once the profile that only you can create is done, the general directory listings are the part we can take off your plate: our citation building service builds them, records each live URL with a screenshot and keeps your NAP consistent. They stay yours and permanent, and the ongoing monitoring keeps the whole set accurate over time.