Google Business Profile Image Sizes: What Google Says

Google Business Profile image sizes are documented for photos and video only: photos must be JPG or PNG, between 10 KB and 5 MB, with 720 by 720 pixels recommended and 250 by 250 pixels the minimum, and videos can run up to 30 seconds and 75 MB at 720p or higher. Our take: for the logo, the cover photo and post images, the Google help pages we read give no separate size at all, so every other number you see is someone’s convention, and the useful move is to know which is which before you resize a single file. This page lays Google’s numbers next to what four third-party guides claim, says which numbers have no Google source, and ends with an export rule built only from what Google documents.

How we checked

On 2026-10-30 we opened these Google Business Profile Help pages and read what they say:

• Manage your Business Profile photos & videos (the “Computer” version of the page; we did not read the phone versions)
• Tips for business-specific photos on your Business Profile
• Create & manage posts on your Business Profile
• Business Profile photos, videos & posts content policy
• Tips for posting media to Maps (part of Maps user generated content policy)

The content policy page lists no image sizes and refers to the photo pages for the detailed criteria; the copy we received was cut off, so we cannot rule out more on its lower part. Four third-party guides were also read for the comparison below: Semrush, Publer, Dalton Luka (its cover photo guide) and RecurPost (its post image size guide). We name only what those pages said when we read them. Pages change, so if a number matters to you, open the Google page yourself before a bulk upload.

What Google documents, and what it does not

Everything Google gives as a number sits on one page, the photos and videos help page, and the photo tips page repeats the photo figures.

Item	Format	File size	Dimensions	Where Google says it
Photos (general)	JPG or PNG	10 KB to 5 MB	720 x 720 px recommended, 250 x 250 px minimum	Photos and videos page; photo tips page
Video	Not stated	Up to 75 MB	720p or higher; up to 30 seconds	Photos and videos page
Logo	No separate figure	No separate figure	No separate figure	Not documented: the page says the profile highlights the logo for businesses with basic information, and that if it does not appear you should check name, valid street address, categories, phone number and opening hours
Cover photo	No separate figure	No separate figure	No separate figure	Not documented: the page says a cover photo may not show as the first image and a user-submitted photo may be shown instead
Post image or video	No separate figure	No separate figure	No separate figure	Not documented: the posts page says posts can show text, photos or videos and names no dimensions, ratio or size
Aspect ratio, any item	None stated	None stated	None stated	Not documented on the pages we read
Maximum pixel dimensions	None stated	None stated	None stated	Not documented on the pages we read

Two readings of that table are worth being careful about.

First, the 720 by 720 and 250 by 250 figures are written for photos in general. Google’s page does not say “use this for your logo” or “use this for posts”. It is reasonable to apply them to those uses, since they are the only numbers Google gives, but that is an inference, not a quote.

Second, the posts page says Update, Offer and Event posts can each include a photo or video, and it does not say whether the 30 second and 75 MB limits apply to video inside a post. The only other media numbers in the Google pages we read are for 360 photos, where the Maps media tips recommend at least 4K, “3,840 pixels by 2,160 pixels or greater”. That is a different photo type from the ones on your profile’s main gallery.

Quality rules sit beside the numbers. Google’s photo page says photos should be in focus and well lit with no significant alterations or excessive filters, and that “the image should represent reality”. Our guide to Google Business Profile photos covers the photo types, what gets rejected and a cadence, so we do not repeat it here.

What third-party guides claim, next to Google

Here is what the four guides said when we read them. None of the four sources these particular numbers to a Google page, with one partial exception noted.

Claim	Semrush (page dated July 14, 2025)	Publer (April 19, 2023)	Dalton Luka, cover guide (updated August 25, 2026)	RecurPost (updated August 23, 2026)
Logo	720 x 720 recommended, 250 x 250 minimum, 1:1	Not covered	No size given on this guide (it links a separate logo guide we did not read)	Calls 720 x 720 the logo resolution Google documents
Cover photo	1024 x 576 recommended, 480 x 270 minimum, 16:9	Not covered	1024 x 576 (16:9), minimum 480 x 270, maximum 2120 x 1192	Not covered
Post image	1200 x 900 recommended, 400 x 300 minimum, 4:3	1200 x 900 recommended, 4:3, default 720 x 540, minimum 480 x 270, maximum 2120 x 1192	Not covered	1200 x 900 recommended, 4:3, minimum 250 x 250 (720 x 720 “safer”), maximum 5200 x 5300
Video	Not covered	Not covered	Not covered	Says Google Business Profile has limited video support, with no detail
Cites a Google page for these numbers	No	No	Partly: links Google’s photo guidelines, but presents the dimensions as its own recommendation	No Google link; calls the specs a summary cross-checked across sources

Dalton Luka’s page also repeats Google’s general photo figures (JPG or PNG, 10 KB to 5 MB, 720 x 720 recommended, 250 x 250 minimum), and RecurPost repeats the format, file size and 250 x 250 minimum. Those match Google’s page. The disagreement starts where Google is silent.

Where the guides disagree with each other

Count the minimum sizes. The guides we read give 250 by 250 (RecurPost for posts, Semrush for logos), 400 by 300 (Semrush, for general photos and posts) and 480 by 270 (Semrush and Dalton Luka for covers, Publer for posts). That is three different minimums for post and cover images, against one documented Google minimum of 250 by 250. They cannot all be right as rules, and none is stated on the Google pages we read for logos, covers or posts.

Maximums split too. Publer and Dalton Luka quote 2120 by 1192 pixels, RecurPost quotes 5200 by 5300 pixels, and Google’s pages state no maximum pixel size at all. Even Semrush’s own page contradicts itself on the general photo ratio: its table says 4:3 while its body text says “Use a 1:1 aspect ratio”.

Which numbers have a Google source

Number you will see quoted	Google source on the pages we read?
JPG or PNG	Yes
10 KB to 5 MB	Yes
720 x 720 recommended	Yes (for photos in general)
250 x 250 minimum	Yes (for photos in general)
Video up to 30 seconds, up to 75 MB, 720p or higher	Yes
1200 x 900, 4:3 for posts	No
1024 x 576, 16:9 for covers	No
400 x 300 or 480 x 270 minimums	No
2120 x 1192 or 5200 x 5300 maximums	No
Other formats such as GIF, WebP or TIFF	Not named by Google. Google lists JPG or PNG as the format and says nothing about other formats on the pages we read, so we cannot tell you what happens to them
”Search and Maps crop images differently”	No. RecurPost says Search and Maps may crop the outer edges; Google’s pages we read do not describe cropping

Nothing here means the third-party numbers are wrong. A 4:3 post image at 1200 by 900 is above Google’s recommended size in both directions and inside the documented file range, so it is unlikely to cause a problem. It is simply not a requirement, and a guide that says “Google requires 1200 x 900” is stating something Google’s help pages do not.

An export rule built only from documented limits

Our take, and it is a choice rather than a Google rule: use the documented numbers as the floor and do not chase a ratio nobody official has published.

1. Export as JPG or PNG. That is the only format list Google gives.
2. Keep the file between 10 KB and 5 MB. Both ends are documented. A tiny file is as much out of range as a huge one.
3. Make the shortest side 720 pixels or more. That is Google’s recommended resolution. A file under 720 but at or above 250 meets the documented minimum, though it is under the recommended size.
4. For the logo, use a square. Square is the only shape Google’s numbers describe. Leave a margin around the mark, because we cannot tell you how Google crops it.
5. For the cover photo and post images, keep the subject near the centre. Google does not publish a ratio, and the guides disagree on cropping. If you prefer 16:9 for covers or 4:3 for posts, that is fine, but it is your convention.
6. For video, stay inside 30 seconds, 75 MB and 720p or higher. If you add video to a post, the posts page does not repeat those limits, so confirm on the upload screen.
7. After uploading, look at the result on a phone. Your profile and a Maps result are the only judges of what the crop does.

The step-by-step is not complicated. What costs people time is resizing a dozen files to a number a blog invented and finding the logo is still “not showing”. Google’s page gives the real reason for that one: your profile must be verified, photos can take up to 24 to 48 hours to appear, and for a missing logo Google says to check that your name, valid street address, categories, phone number and opening hours are entered.

Why the guides keep repeating numbers Google never published

Our reading, offered as opinion: a search for “google business profile photo size” wants a single clean table, and Google gave one row. Guides fill the other rows because an empty cell does not rank. The numbers then travel from guide to guide, and each repeat makes them look like documentation. The 2023 Publer guide and the 2026 Dalton Luka guide, for example, quote the same 2120 by 1192 maximum, and neither ties it to a Google page we could find. The check is cheap: find the Google help page that contains the number. If a guide does not link one, or links a page that does not contain it, the number is a recommendation.

Where image size sits in the bigger job

An accepted file is the start. Our view, not a Google statement: a sharp, honest photo of your real storefront is worth more to a customer than a perfectly resized stock image. Google’s own photo rule, summarised in our photos guide, is that the image should represent reality. Posts, covered in our guide to Google Business Profile posts, are a second place where the images appear, and the wider checklist is in Google Business Profile optimization. If you are working out why a profile is not visible at all, start with why your listing is not showing on Google Maps.

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