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Definition

Location page

A page on a business's own website dedicated to one physical location or service area, carrying that location's exact NAP and details.

A location page gives each branch or service area its own URL with the same name, address, phone and hours as its Google Business Profile and citations, plus content that is genuinely specific to that place.

Location pages help search engines and customers match a listing to a page. Thin copies that only swap the city name are treated as doorway pages and do not help.

Learn more Local SEO: Local SEO: The Complete Guide for 2026 Read the guide →
Location page: definition and meaning, from the local SEO glossary

Where this applies

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