Knowledge panel
The information box Google shows beside or above search results for an entity, such as a business, brand or person.
For a local business, the knowledge panel usually displays the Google Business Profile: name, address, phone, hours, reviews and photos. For brands and organizations it can draw on other sources Google trusts.
Consistent facts across the web help Google connect every mention to one entity, which is what a clean knowledge panel reflects.
Where this applies
The ranked citation sites for the markets and industries this term shows up in.
See it in action
Citation Builder ranks the citation sites that put knowledge panel to work for your business, and builds your optimized citations.
Start free