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Definition

White label local SEO

An agency reselling local SEO work produced by another provider under the agency's own brand.

In a white label arrangement the provider does the work (citations, audits, content) and the agency delivers it to its client as its own service. The client relationship, pricing and reporting stay with the agency.

It works best for deliverables that can be verified, such as live listings with URLs and screenshots, and poorly for judgment work such as strategy or reputation handling, where the agency needs to stay in control.

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Where this applies

The ranked citation sites for the markets and industries this term shows up in.

See it in action

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