Yext vs Moz Local

On reach and control. Yext describes a network of 200+ publishers globally, including publisher relationships in APAC and other regions, and pushes one record out in real time, which is what large multi-location brands need. The decisive point for many buyers is simpler than features: Moz states it supports purchased management of US, UK and Canadian listings only, so if you have locations anywhere else, Moz Local cannot serve them at all.

On price transparency and fit for a small business. Moz publishes its rates (Lite $20, Preferred $30 and Elite $40 per location per month, or $16, $24 and $33 on annual billing, checked August 2026), and you can buy a location yourself in minutes. Yext publishes no price: its own FAQ says pricing is custom, quoted per location or per provider, billed annually, and that smaller businesses are better served through reseller partners. For one storefront, that is the whole argument.

It depends on scale and geography rather than quality. For a single US, UK or Canadian location, Moz Local gives you a published price and 90+ directories with no negotiation. For a multi-location or multi-country brand, Yext’s larger publisher network and real-time updates are what the higher price buys. If you want the listings themselves to be permanent assets you hold, in markets neither platform sells into, a build-and-own service is the third option.

Neither vendor publishes a comparison, and the two lists are published in different formats, so an exact delta cannot be verified. What can: Moz publishes a static table of its directories per country (US, Canada, UK) in its Help Hub, where US-only long-tail entries like AlaskaYellowPages.com and AnyWho.com sit alongside Google, Apple, Facebook and Bing. Yext publishes a searchable index of what it calls 200+ publishers instead of a fixed table. The verified difference runs the other way from the question: Yext claims the far larger global network, while Moz sells listing management for three countries.

They are not comparable line by line, because only one of them publishes numbers. Moz Local lists Lite $20, Preferred $30 and Elite $40 per location per month ($16, $24 and $33 billed yearly, or $199, $299 and $399 a year), and each physical location needs its own subscription. Yext states there is no single published price: cost is a per-location or per-provider unit rate that scales with volume and the solution you adopt, billed annually, with better rates for multi-year commitments. In practice, Moz Local is self-serve SMB pricing and Yext is a negotiated enterprise contract. Figures checked on both vendors’ pages in August 2026.

For a US, UK or Canadian business, yes: Moz Local publishes a per-location price while Yext quotes custom enterprise pricing. The trade is reach, because Moz syncs through partner and aggregator relationships rather than Yext’s larger direct network. For citations you own outright rather than sync you rent, Citation Builder is a different model entirely.

Yes, but they stop being maintained. Yext states that canceling does not delete your listings and that you go back to managing each publisher one at a time. Moz states that its partners will not revert listings, but that the data is no longer managed and becomes vulnerable to unwanted updates from aggregators. Citation Builder builds listings you own and hold the logins to, and the subscription keeps building, monitoring and re-verifying them so they do not drift.